Book it, now. Helping SME’s grow and be productive.
Challenge 1 - Lack of Transparency
Generally, the ocean freight market is still not transparent, despite the Google’s contribution to the world. Checking for both a good offer and space availability with the 3-6 carriers calling your preferred export port is experienced as a maze which is hard to navigate.
Challenge 2 - Too Small to Matter
The majority of the capacity loaded on ocean going vessels originates from very large customers who enjoy a much better purchasing power than SME’s. When capacity is tight many of these SME’s are the first to lose their booking.
Challenge 3 - Complicated Process
Different ocean carriers have different ways to enable the booking of a container on their ships, and they are not always the same across carriers. The number of steps a shipper need to go through to ensure space, equipment, and uplift on the intended vessel poses a huge challenge on especially SME’s.
Solution
Complete rethink of the booking process eliminating all unnecessary steps and moving information heavy parts to the point in the process where it becomes relevant, e.g., invoicing setup when a booking actually has been placed.
Extending services to cover ground and air transportation, supplementing ocean flows, and providing the SME with even more convenience. For many SME’s the trade finance provided allows them to handle several trades simultaneously, without being in a cash squeeze.
In short, Cogoport is a digital logistics platform that simplifies international trade by providing services such as freight booking, tracking, and management. It connects shippers and carriers, optimising supply chain efficiency and cost-effectiveness. This has changed the workday for many SME’s in India, Middle East, and Asia Pacific.